Hotel Industry 2022
Hotel industry 2022 is a new age, with many business trends changing the way hotels operate. These new opportunities allow hotel owners to reshape their growth strategies.
The era of one-size-fits-all hotel offerings is fading, with customers seeking experiences that cater to their specific (even idiosyncratic) desires. This can be done by offering package deals that include room, meals, and activities centered around an experiential theme.
1. Creating a Personal Touch
Adding that personal touch and delivering high-quality customer service is the best way for hotels to attract customers and keep them coming back. While this might seem like a difficult task to accomplish given the pandemic-enforced physical distancing norms and restrictions on staff, it can be easily accomplished with the help of tools such as guest messaging, automated messages/emails, and AI.
The use of these technologies not only improves the experience for guests, but also frees up staff to focus on more personalized interactions. For instance, using mobile communication tools allows guests to complete their check-in and checkout on their own, eliminating the need for frontline staff to handle this manually. This gives more room for frontline employees to deliver that personal touch in a way that will leave a lasting impression on their guests.
2. Creating a Lighter Footprint
The hospitality industry has a wide-reaching impact on the planet. Waste, purchasing of unsustainably-produced products, and irresponsible tourism can all hurt biodiversity, leading to the death of ecosystems that are home to wildlife, fisheries, and farmers.
One way hotels can make a positive impact is by reducing their carbon footprint. Many hotels use cement and steel, two materials that have enormous carbon emissions in their manufacture. Similarly, paper is a huge contributor to deforestation.
Providing guests with paperless alternatives and encouraging them to recycle can have a big impact. Additionally, hotels can offer bulk dispensers for shampoo and other products, reduce their use of plastic bags, and encourage reusable linens. Lastly, they can cut down on energy use by offering solar power or other renewable options.
3. Embracing Technology
Hospitality companies need to create a personalized experience that gives customers a reason to return. This can be accomplished with the help of technology.
For example, Hilton has created a special feature for their Honors loyalty program that uses location tracking to allow guests to follow their room service from the elevator to their door. This is an innovative way to provide a personalized experience.
Another hospitality industry trend is the use of smart devices that can help hoteliers reduce costs, lighten their footprint and improve staff efficiency. These include voice-controlled technologies like Alexa for Hospitality (Amazon’s hospitality-focused offshoot) and smart room capabilities such as smart thermostats and TV streaming.
4. Creating Package Deals
If you’re struggling during a low season, you can boost bookings with a package deal. This can be as simple as offering a discount to guests who book your hotel during a specific period or putting together a package that includes room, dinner and activities.
This is a great way to reach new customers, especially if you collaborate with influencers in your niche. Influencers have a large audience and will share your offer with their followers, increasing the chances of getting more bookings.
Using a CRM is essential in managing your customer data. This can help foster guest and prospect relationships, keep up with sales goals, and provide your team with a more organized approach to business.
5. Embracing Experiential Stays
With the hotel industry bouncing back from the effects of the COVID-19 pandemic, room rates and occupancy are expected to rise toward pre-pandemic levels. However, full recovery is still several years away.
With guests craving an authentic immersion in their destination of choice, hotels are embracing experiential stays and creating more personalized experiences that reflect their local culture. This includes in-room themes, curated activities and more.
To better cater to these trends, hoteliers will be implementing mobile-first solutions that enable their frontline workers to communicate with guests in real time, giving them the flexibility they need to create personalized experiences. This will also help them improve employee retention and increase efficiency for a more sustainable business. Click here to learn more about how SiteMinder can support your hotel’s digital transformation in 2022.